Who it's for
Founders and teams working on skincare or hair care products, whether you are planning a first launch or adding to a range you already sell.
I am a doctor and dermatology researcher, so I can tell you what the evidence says about the ingredients you want to use. I also make skincare and hair care content for an audience of around 250,000 people, which means I see which products and ingredients are doing well at the moment and what people are asking for. My focus is skin of colour and textured hair.
How the call will work
Before the call you fill out a detailed form covering every question you would like us to go through, along with what you are trying to create and the actives you have in mind. The form is there so that you get the most out of the call.
This will allow me to assess where you're at and give an accurate, thorough consultation, presenting you with the state of the evidence currently for what you want to create.
On the call we go through your questions one to one.
What you get
You get my assessment of the actives you are considering, based on the evidence as it stands at the moment: what each one has been shown to do and how strong the studies behind it are.
You also get help with the direction of your launch range, meaning which kinds of product make sense to lead with for the customer you have in mind, and my view of what is doing well in skincare and hair care right now. Building the range and formulating the products remain yours to do with your own team.
We can cover
- 1 The direction of your launch range: which kinds of product to lead with, and what could wait
- 2 The actives you are considering: what the current evidence says each one does
- 3 Benchmark products: what the leading products in your category contain, and how your plans compare
- 4 Trends: which ingredients and product types are doing well with skincare and hair care audiences right now
- 5 Category and positioning: how crowded your category is, and where there is room for you
- 6 Skin of colour and textured hair: what changes when a product is made for darker skin tones or for textured hair
Pricing and further information
Email me for pricing, or to ask anything about how a call would work for your brand. Tell me a little about what you are building and I will reply by email.
Contact for pricingConsulting is general guidance on products and evidence for businesses. It is not medical advice for individuals, and it is not legal or regulatory advice.